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3D Exponential

E-CommerceApr 2017Designed & built from scratch
Screenshot of the 3D Exponential website on a desktop Mac, designed and built by James Harmer at Doce Design, Amsterdam

About This Project

3D Exponential is an e-commerce retailer specialising in 3D printers, filaments, and accessories — one of the first of its kind in the Netherlands when it launched. The brief called for a clean, professional online store that could handle a growing product catalogue while conveying technical expertise and trustworthiness to a niche but fast-expanding customer base.

The site was built on the Lightspeed eCommerce platform, customised with a bespoke design that reflects the precision and quality of the products on offer. The product photography, layout, and navigation were all optimised to make browsing and purchasing intuitive, even for customers exploring 3D printing for the first time.

The visual language balances technical credibility with approachability, using clean lines and structured product pages to help customers make confident purchasing decisions in a relatively complex product category.

What I Did

Full e-commerce website design & build on the Lightspeed platform, from scratch.