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Erik van Zuydam

Personal BrandDec 2019Designed & built from scratch
Screenshot of the Erik van Zuydam website on a desktop Mac, designed and built by James Harmer at Doce Design, Amsterdam

About This Project

Erik van Zuydam is a well-known Dutch motivational speaker, life coach, and author with a substantial following in the Netherlands. His work centres on personal development, mindset, and self-leadership, delivered through seminars, retreats, published books, and online programmes.

The website was designed and built from scratch as a personal brand and e-commerce platform. The public-facing site promotes Erik's seminars, upcoming events, and published books, while an integrated WooCommerce webshop allows customers to purchase recordings of retreats, coaching programmes, and digital downloads. The Dutch-language site is designed to speak directly to Erik's primary audience with a warm, engaging visual identity that matches his coaching personality.

The site was subsequently updated in 2023 with new content and additional features as Erik's business evolved — a testament to the flexible, maintainable architecture of the original build. The platform continues to serve as the central hub for his personal brand and business operations.

What I Did

Full website design & build from scratch, including integrated WooCommerce webshop.